NASCAR, on Monday morning, announced a name change for the top series in the sport, with the Sprint Cup becoming the “Monster Energy” NASCAR Cup in 2017.
The new name comes with a re-brand of the NASCAR logo, something said to be in the works since the spring. Â The bar mark that had been used by NASCAR had been with the company since 1976. Â The new logo is said to “pay tribute to the storied history of NASCAR”, and “incorporate elements of all four previous marks since the company’s inaugural season of 1948”.