NASCAR is preparing for its first-ever street race in downtown Chicago as part of its 75th season. The Cup Series street race, called The Loop 121, will take place on Saturday, while the Cup Series race, the Grant Park 220, will be held on Sunday. This historic event marks a significant moment for NASCAR and is seen as an opportunity to attract new audiences in one of their key markets.
The race will be held on a 2.2-mile course with 12 turns, starting near Buckingham Fountain. The track will pass by several downtown landmarks, offering a picturesque backdrop for spectators and TV viewers. The event will also feature a NASCAR festival with music and entertainment options.
Setting up the race in the heart of a busy city has posed challenges, including road closures and parking restrictions. However, NASCAR believes the unique location will bring a fresh perspective to the event, encouraging partners to think differently about their activations and engage with the festival atmosphere.
The inaugural race is part of a three-year deal between NASCAR and the city of Chicago, finalized under the previous administration. NASCAR track president Julie Giese has praised the city as a great partner, and they aim to learn from this year’s event to improve future planning and minimize disruptions to the community.
Drivers will have limited practice time on the course, making the race more unpredictable. Simulators will be used to familiarize drivers with the track before the event. The race is expected to be an exciting and memorable experience for both drivers and fans alike.
Sunday afternoon’s race can be heard locally on Hot Country Z 101.7, with pre-race coverage on the Motor Racing Network hitting the air at 3:30.
